The Oxford Handbook of Managerial Economics, the first of its kind, comprises 25 chapters contributed by leading scholars in the field who summarize the state of the art in managerial economics and point the way toward future areas of study for students, researchers and practitioners in all business-related disciplines.
The Oxford Handbook of Managerial Economics, the first of its kind, comprises 25 chapters contributed by leading scholars in the field who summarize the state of the art in managerial economics and point the way toward future areas of study for students, researchers and practitioners in all business-related disciplines.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
CT: Exide Professor of Sustainable Enterprise and Associate Professor of Economics, University of South Florida WS: Senior Fellow, The Independent Institute and and Frederick A. P. Barnard Distinguished Professor of Economics, University of Mississippi
Inhaltsangabe
* Part 1: Nature, Scope, and Future of Managerial Economics * 1. Managerial economics: Introduction and overview * 2. Managerial economics: present and future * Part 2: Managing Demand and Cost Conditions * 3. Estimating market power and strategies * 4. Advances in production and cost frontier analysis of the firm * 5. Supply chain design and risk management * 6. Combinatorial Auctions * Part 3: Analytical Foundations of Modern Managerial Economics * 7. Game and information theory in modern managerial economics * 8. Issues in analysis of time, risk, and uncertainty * 9. Behavioral economics and managerial decision making * Part 4: Pricing and Marketing Tactics and Strategies * 10. Advances in pricing strategy and tactics * 11. Product development and promotion * Part 5: Strategy and Business Competition * 12. Market imperfections and sustainable competitive advantage * 13. The new managerial economics of firm growth: the role of intangible assets and capabilities * 14. Strategies for network industries * 15. Internalization theory as the general theory of international strategic management: past, present and future * 16. Competitive strategy in the nonprofit sector * Part 6: Firm Boundaries and Organizational Architecture * 17. Organizational design and firm performance * 18. Design and implementation of pay for performance * 19. Vertical merger * 20. The evolving modern theory of the firm * Part 7: Financial Structure, Incentives, and Governance * 21. Financing the business firm * 22. Corporate governance and organizational performance * Part 8: Public Policy for Managers * 23. Managing workplace safety and health * 24. Merger strategies and antitrust concerns * 25. On the profitability of corporate environmentalism
* Part 1: Nature, Scope, and Future of Managerial Economics * 1. Managerial economics: Introduction and overview * 2. Managerial economics: present and future * Part 2: Managing Demand and Cost Conditions * 3. Estimating market power and strategies * 4. Advances in production and cost frontier analysis of the firm * 5. Supply chain design and risk management * 6. Combinatorial Auctions * Part 3: Analytical Foundations of Modern Managerial Economics * 7. Game and information theory in modern managerial economics * 8. Issues in analysis of time, risk, and uncertainty * 9. Behavioral economics and managerial decision making * Part 4: Pricing and Marketing Tactics and Strategies * 10. Advances in pricing strategy and tactics * 11. Product development and promotion * Part 5: Strategy and Business Competition * 12. Market imperfections and sustainable competitive advantage * 13. The new managerial economics of firm growth: the role of intangible assets and capabilities * 14. Strategies for network industries * 15. Internalization theory as the general theory of international strategic management: past, present and future * 16. Competitive strategy in the nonprofit sector * Part 6: Firm Boundaries and Organizational Architecture * 17. Organizational design and firm performance * 18. Design and implementation of pay for performance * 19. Vertical merger * 20. The evolving modern theory of the firm * Part 7: Financial Structure, Incentives, and Governance * 21. Financing the business firm * 22. Corporate governance and organizational performance * Part 8: Public Policy for Managers * 23. Managing workplace safety and health * 24. Merger strategies and antitrust concerns * 25. On the profitability of corporate environmentalism
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