Pakistani Media - Rahman, Zaira
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It is very difficult to understand how people around the world believe things about Pakistan that are untrue without actually ever knowing how things really are. The perceptions that are embedded in the minds are so strong that it is almost impossible to clear them out. The conviction with which the false image is accepted is even more appalling. This book highlights one of the most essential industries of the world i.e. media and shows how media alone has been a crucial part of Pakistan's existence and progress. It is an effort to show how Pakistani media started and how much has it evolved…mehr

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Produktbeschreibung
It is very difficult to understand how people around the world believe things about Pakistan that are untrue without actually ever knowing how things really are. The perceptions that are embedded in the minds are so strong that it is almost impossible to clear them out. The conviction with which the false image is accepted is even more appalling. This book highlights one of the most essential industries of the world i.e. media and shows how media alone has been a crucial part of Pakistan's existence and progress. It is an effort to show how Pakistani media started and how much has it evolved over the years. The media is a representation of a society and one must know at least a bit about Pakistan's media before creating perceptions that do not fit our society as a whole. Therefore, this book is about understanding how things really are in Pakistan through media giving an unbiased overview of the situation. Thus, this work should prove quite useful to students and professionals inthe field of Media, Communications and Journalism around the world as a mere eye opener.
Autorenporträt
Zaira Rahman, MBA in Marketing from SZABIST, Karachi. Former Media Planner at Mindshare (GroupM Pakistan) and Account Manager at Interflow Communications Pvt. Ltd. Currently a writer, blogger and human & animal rights activist in Karachi, Pakistan.