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High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Participant observation is a type of research strategy. It is a widely used methodology in many disciplines, particularly, cultural anthropology, but also sociology, communication studies, and social psychology. Its aim is to gain a close and intimate familiarity with a given group of individuals (such as a religious, occupational, or sub cultural group, or a particular community) and their practices through an intensive involvement with people in their natural environment, usually over an extended period of time. The method originated in field work of social anthropologists, especially Bronis aw Malinowski and his students in Britain, the students of Franz Boas in the United States, and in the urban research of the Chicago School of sociology.