Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Michael Brito is a digital strategist, author, TEDx speaker, and adjunct professor at San Jose State University, with almost 20 years' experience helping organizations solve marketing challenges. Michael Brito is currently Head of US Digital Marketing and GM of San Francisco for LEWIS Global Communications, and previously was the Head of Social Marketing at W2O Group, and Senior Vice President of Social Strategy at Edelman Digital where he consulted for Fortune 500 companies globally.
Inhaltsangabe
Chapter 00: Introduction by Russ Fradin: your people are your brand; Section ONE: Setting the groundwork; Chapter 01: Employee advocacy: making a believer out of you; Chapter 02: The future of work: the new office, inside and out; Section TWO: The business case for employee advocacy; Chapter 03: Contextualizing the marketplace for employee activation; Chapter 04: The psychology of 'what's in it for me?' and how it affects employee advocacy; Chapter 05: For brands, employee advocacy is a business imperative; Chapter 06: Employee advocacy as a business model; Section THREE: Blueprint: launching your employee advocacy programme; Chapter 07: Employee advocacy: a model for disruption; Chapter 08: Building your employee activation plan: who is responsible for what?; Chapter 09: Identifying, segmenting and training the workforce for brand engagement; Chapter 10: Bringing employee storytelling to life; Chapter 11: Choosing the right employee advocacy technology;
Chapter - 00: Introduction by Russ Fradin: your people are your brand;
Section - ONE: Setting the groundwork;
Chapter - 01: Employee advocacy: making a believer out of you;
Chapter - 02: The future of work: the new office, inside and out;
Section - TWO: The business case for employee advocacy;
Chapter - 03: Contextualizing the marketplace for employee activation;
Chapter - 04: The psychology of 'what's in it for me?' and how it affects employee advocacy;
Chapter - 05: For brands, employee advocacy is a business imperative;
Chapter - 06: Employee advocacy as a business model;
Section - THREE: Blueprint: launching your employee advocacy programme;
Chapter - 07: Employee advocacy: a model for disruption;
Chapter - 08: Building your employee activation plan: who is responsible for what?;
Chapter - 09: Identifying, segmenting and training the workforce for brand engagement;
Chapter - 10: Bringing employee storytelling to life;
Chapter - 11: Choosing the right employee advocacy technology;
Chapter 00: Introduction by Russ Fradin: your people are your brand; Section ONE: Setting the groundwork; Chapter 01: Employee advocacy: making a believer out of you; Chapter 02: The future of work: the new office, inside and out; Section TWO: The business case for employee advocacy; Chapter 03: Contextualizing the marketplace for employee activation; Chapter 04: The psychology of 'what's in it for me?' and how it affects employee advocacy; Chapter 05: For brands, employee advocacy is a business imperative; Chapter 06: Employee advocacy as a business model; Section THREE: Blueprint: launching your employee advocacy programme; Chapter 07: Employee advocacy: a model for disruption; Chapter 08: Building your employee activation plan: who is responsible for what?; Chapter 09: Identifying, segmenting and training the workforce for brand engagement; Chapter 10: Bringing employee storytelling to life; Chapter 11: Choosing the right employee advocacy technology;
Chapter - 00: Introduction by Russ Fradin: your people are your brand;
Section - ONE: Setting the groundwork;
Chapter - 01: Employee advocacy: making a believer out of you;
Chapter - 02: The future of work: the new office, inside and out;
Section - TWO: The business case for employee advocacy;
Chapter - 03: Contextualizing the marketplace for employee activation;
Chapter - 04: The psychology of 'what's in it for me?' and how it affects employee advocacy;
Chapter - 05: For brands, employee advocacy is a business imperative;
Chapter - 06: Employee advocacy as a business model;
Section - THREE: Blueprint: launching your employee advocacy programme;
Chapter - 07: Employee advocacy: a model for disruption;
Chapter - 08: Building your employee activation plan: who is responsible for what?;
Chapter - 09: Identifying, segmenting and training the workforce for brand engagement;
Chapter - 10: Bringing employee storytelling to life;
Chapter - 11: Choosing the right employee advocacy technology;
Rezensionen
"Employees are the most valuable asset of any company. If you know how to unlock their passion, you can build an army of powerful advocates for your brand. It's not about training your employees to parrot your company's message. It's about building passion around your company's brand and its purpose - and shaping your company's culture such that it empowers your employees to advocate. Brito, a leader in the industry, helps you do just that: beginning with the fundamentals and then sharing practical tips on how to weave employee storytelling into the fabric of your organization." Maria Poveromo, Vice President, Communications, Adobe
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