Want to innovate effectively? The role of technology in our lives has never been more important. That means we need to be better and faster at taking our bright ideas from the laboratory and turning them into commercial assets. We do it, but we could do it better. It is my job to find ways to use technology in a more affordable way. I often see activities where we're doing great technical and scientific work but we haven't given enough thought to how we are going to implement it commercially. I think we can do a lot more and more quickly! Our planet's future, depends on us! May this work be a small step forward...