Argues that voters rely on partisan cues because party brand names provide credible information about how politicians are likely to act in office.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Jeffrey D. Grynaviski received his Doctorate in Political Science from Duke University in 2002. Since that time he has been an Assistant Professor in Political Science at the University of Chicago. He was a recipient of the prestigious George A. and Eliza Gardner Howard Foundation Fellowship for the 2006-7 academic year. His previous research has been published in a range of scholarly journals, including the American Political Science Review, the Journal of Politics, Political Analysis, the Journal of Theoretical Politics, Party Politics, and Dubose Review.
Inhaltsangabe
1. Introduction 2. Theory 3. Voter learning about parties 4. Party unity and the strength of party preferences 5. Reconciling candidate and party brand names 6. Brand names and party strategy 7. Conclusion.
1. Introduction 2. Theory 3. Voter learning about parties 4. Party unity and the strength of party preferences 5. Reconciling candidate and party brand names 6. Brand names and party strategy 7. Conclusion.
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