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Whether you are a childcare center, a mentoring organization, or a skill-building program, one thing is for sure: you are passionate about your work. But you're probably wasting hour after hour struggling to make all of the business pieces fit together. There is a secret to building a successful youth-serving program, and that secret revolves around your Market, your Method, and your Message. It's time to STOP worrying about where the next dollar is coming from and START focusing on your passion for making a real difference in the lives of young people. This book reveals how you can: - Create a step-by-step plan to increase program participation. - Discover the secret to success that does not depend upon parent payments, grant funding, donations, or fish fry dinners. - Identify little-known ways to set yourself apart as the obvious choice for clients and funders. - Showcase your expertise so when your ideal client is ready to buy, YOURS will be the program they choose. - Identify additional ways to generate revenue for your unique knowledge and expertise.