Patterns of Entrepreneurship - Kaplan, Jack M. / Warren, Anthony C.
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Patterns of Entrepreneurship, Second Edition offers practical direction and an activist approach to starting and running a business for students and aspiring entrepreneurs. This text takes a more applied approach to the process of starting a new venture and takes the reader through each phase of the process. The text presents entrepreneurship from a practitioner's point of view and explains the underlying strategic issues involved in starting and maintaining a venture, while providing students with the tools and mapped out process necessary to cultivate a new business venture.
Jack Kaplan…mehr

Produktbeschreibung
Patterns of Entrepreneurship, Second Edition offers practical direction and an activist approach to starting and running a business for students and aspiring entrepreneurs. This text takes a more applied approach to the process of starting a new venture and takes the reader through each phase of the process. The text presents entrepreneurship from a practitioner's point of view and explains the underlying strategic issues involved in starting and maintaining a venture, while providing students with the tools and mapped out process necessary to cultivate a new business venture.

Jack Kaplan is both an academic and a practicing entrepreneur. He teaches in the graduate school of business at the Entrepreneurship Center at Columbia University. He is also President and founder of Datamark Technologies, and author of Getting Started in Entrepreneurship.

Dr. Anthony Warren of Penn State University joins Jack Kaplan on the 2nd edition. He has extensive teaching and industry experience. Newsweek recently recognized Penn State, where Dr. Warren teaches, as having the "hottest" Entrepreneurship Program in the country.
Autorenporträt
Jack M. Kaplan is an adjunct professor of Entrepreneurial Studies at Columbia Business School. He has taught the entrepreneurial courses for Launching New Ventures, The Business Plan, and The Entrepreneurial Manager. During his career, Mr. Kaplan started and managed three successful companies concentrating in smart card technology, health care information systems, and loyalty marketing programs. He is president of Datamark Technologies, Inc., an entrepreneurial business venture engaged in electronic gift card and loyalty marketing programs. Ceridian, a Fortune 500 company, acquired the company in November 2005.

Mr. Kaplan is the author of Getting Started in Entrepreneurship published by John Wiley Sons in January 2001. His previous book, Smart Cards: The Global Information Passport, and articles have appeared in Technology News and Crain's of New York.

His professional Seminar experience includes conducting courses for Fortune 500 companies. The list includes MIT Enterprise Forum, Aetna Insurance Company, Panasonic Global Sales Group, and Johnson Johnson in New Product Strategies. He is judge for the Ernst Young Entrepreneur of the Year Award Program in New York, and has appeared on A E Biographies, CNN, and CNBC. He is a graduate of the University of Colorado and received his MBA from the City University of New York.

Dr. Anthony C. Warren is the Farrell Professor Entrepreneurship at the Smeal College of Business Penn State University, named "the hottest school for entrepreneurship" by Newsweek magazine, and the recipient of the NASDAQ Center for Entrepreneurial Excellence Award in 2005. He leads educational programs in entrepreneurship at the undergraduate, graduate, and executive levels. Under grants from the Kauffman Foundation, Dr. Warren created unique courses in entrepreneurship based on problem-based learning, which have been recognized as being at the forefront of teaching methods by several national organizations. These courses are being introduced into colleges and high schools across the country.

Prior to joining Penn State, Dr. Warren started and grew several companies and is currently a venture partner in Adams Capital Management, a venture capital firm managing over $720 million. He consults regularly with both small and large companies on innovation management. A regular speaker at national conferences, Dr. Warren is often quoted in the press on innovation and entrepreneurship. He has authored several patents and research papers on technical and business issues and has contributed to many books. He has a B.Sc. and Ph.D. from the University of Birmingham.