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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Paul Rand (born Peretz Rosenbaum, (August 15, 1914 November 26, 1996) was an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Westinghouse, ABC, and Steve Jobs'' NeXT. He was one of the originators of the Swiss Style of graphic design. Rand was educated at the Pratt Institute (1929 1932), Parsons The New School for Design (1932 33), and the Art Students League (1933 1934). From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. Rand died of cancer in 1996. He is buried in Beth El Cemetery in Norwalk, Connecticut.