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Penn, Schoen Berland (PSB) is a market research, political polling and strategic consulting firm with American offices in New York, Washington, D.C., Denver, Seattle, Los Angeles, Austin, and San Francisco, and international offices in London, Hong Kong, Beijing, and Dubai. The firm was founded in 1975 and purchased by the British-based WPP Group in 2001. Partners in the firm include Mark Penn, Doug Schoen and Michael Berland.PSB offers services to businesses, non-profits and political campaigns. It is a strategic research and communications provider to more than 30 of the Fortune 100, and includes an entertainment practice which offers motion picture research to major studios, video game research to top developers, and cover testing to leading magazine publishers.