Bill Hollenback coached the Penn State Nittany Lions football teams in 1909 and from 1911 to 1914. In his five seasons, he compiled a 28-9-4 record and a .732 winning percentage. Hollenback would serve as the head coach at the University of Missouri in 1910 before returning to Penn State. William Marshall "Big Bill" Hollenback (February 22, 1886 March 12, 1968) was an American football player and coach in the United States.