Pensar Con Tipos: Una Guía Clave Para Estudiantes, Diseñadores, Editores Y Escritores - Lupton, Ellen
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This is no mere book about fonts--it's a book about how to use them. Typography is a tool that can be used to give language a physical body, to give content a concrete form, and let messages flow from person to person. This book is for readers and writers, designers and editors, and professors and students who work with the written word. From the rigidity of movable type in metal or wood to the flexibility of digital media, text has evolved from a closed-off, stable concept to an open and fluid ecosystem in which elements can be adjusted in infinite ways. Thinking with Type touches on the…mehr

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Produktbeschreibung
This is no mere book about fonts--it's a book about how to use them. Typography is a tool that can be used to give language a physical body, to give content a concrete form, and let messages flow from person to person. This book is for readers and writers, designers and editors, and professors and students who work with the written word. From the rigidity of movable type in metal or wood to the flexibility of digital media, text has evolved from a closed-off, stable concept to an open and fluid ecosystem in which elements can be adjusted in infinite ways. Thinking with Type touches on the cultural and theoretical questions that underlie typographical design. Este no es un libro sobre fuentes. Es un libro sobre cómo utilizarlas. Este libro trata de pensar con la tipografía. La tipografía es una herramienta con la que podemos dotar al lenguaje de un cuerpo físico, dar una forma concreta al contenido y posibilitar el flujo social de mensajes. Este libro pretende hablar con los lectores y escritores, diseñadores y editores, profesores y estudiantes cuyo trabajo esté relacionado con la impredecible vida de la palabra escrita. Desde la rigidez que imponía el trabajo con los tipos de imprenta físicos, de metal o madera, hasta la flexibilidad que ofrece el medio digital, el texto ha evolucionado desde un cuerpo cerrado y estable hacia un ecosistema fluido y abierto cuyos atributos, grano, color, densidad y silueta, pueden ajustarse de maneras infinitas. Pensar con tipos aborda las cuestiones culturales y teóricas que alimentan el diseño tipográfico.
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Autorenporträt
Ellen Lupton is a graphic designer, professor, and contemporary design curator at the Cooper-Hewitt National Design Museum in New York. She is also the director of the Center for Design Thinking and of the graduate graphic design program at MICA. She is the author of various books on design, such as The Senses: Design Beyond Vision, Design Is Storytelling, and How Posters Work.