By examining the interface between consumer behaviour and new product development, People and Products: Consumer Behaviour and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. This exciting volume is relevant to students of marketing, consumer behaviour, product development, technology, engineering, design and brand management.
By examining the interface between consumer behaviour and new product development, People and Products: Consumer Behaviour and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. This exciting volume is relevant to students of marketing, consumer behaviour, product development, technology, engineering, design and brand management.
Allan J. Kimmel is Professor of Marketing at ESCP Europe in Paris, France. He holds MA and PhD degrees in social psychology from Temple University, USA. He has published extensively in the fields of consumer behavior and marketing, including articles in the Journal of Consumer Psychology, Psychology & Marketing, Business Horizons, Journal of Marketing Communications, and European Advances in Consumer Research.
Inhaltsangabe
1.People and Products in an Evolving Marketplace 2.Technology and Innovation in Everyday Life 3.Consumer Demands and Product Usability 4.Product Design and Aesthetics 5.Consumers as Active Participants in the Product Design Process 6.The Future of Things
1.People and Products in an Evolving Marketplace 2.Technology and Innovation in Everyday Life 3.Consumer Demands and Product Usability 4.Product Design and Aesthetics 5.Consumers as Active Participants in the Product Design Process 6.The Future of Things
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