Annabel Dunstan, Imogen Osborne

People Business

How Ten Leaders Drive Engagement Through Internal Communications

• Broschiertes Buch

Produktbeschreibung

The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging. The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.

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Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 216
• Erscheinungstermin: 28. Juli 2017
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 336g
• ISBN-13: 9780749479718
• ISBN-10: 074947971X
• Artikelnr.: 45713366

Autorenporträt

Annabel Dunstan has worked in marketing and communications in senior positions at top firms and in-house. She co-founded the engagement consultancy Question & Retain whose clients include Suzuki, PizzaExpress and Ferrero. Imogen Osborne has spent over 20 years in senior communications leadership roles at Skype, Cisco and Edelman. In 2018, she set up the Pulse Business, building on eight years of experience working with real-time insight and helping companies understand how to take advantage of it.

Inhaltsangabe

Section - 00: Introduction; Section - 001:: STORIES FROM THE COALFACE;
Section - 01: Telefónica Digital: How a culture of openness and
transparency ensures that employees feel constantly up-to-date with
internal change and the impact of external influences in a highly regulated
business; Section - 02: Managing and measuring employee engagement:
Experience in a competitive industry sector with traditionally high levels
of staff turnover; Section - 03: Grant Thornton: How the evolution of an
authentic internal voice is helping to drive essential change in an
increasingly turbulent and challenging climate for business leaders;
Section - 04: BG Group: How your 'employer brand' is a dynamic and
innovative power tool to unite a global workforce throughout corporate
change; Section - 05: GE Capital: How a coaching culture is helping a
finance company to embrace major change and extract maximum value from
face-to-face communications in a global structure; Section - 06: Heathrow
Airport: How one organization is effecting major cultural change and
developing a new generation of leaders by empowering its people to
understand their own strengths - and align themselves with company values;
Section - 07: Just: How a brave and bold approach to internal
communications is supporting a merger at the innovative retirement income
specialist - and building channels that exploit the millennial world of
social media to the max; Section - 08: The Institute of Internal
Communication: How a professional body is leading the way in setting 21st
century standards for excellence in internal communications and the
importance of driving change from the inside; Section - 09: April Six: How
team building and connected leadership are helping a service business to go
global without losing sight of core values that are being driven from the
very top; Section - 10: Natural England: How strong story-telling, data and
insight are helping to confirm IC as enabler, not mail box, at one
government agency; Section - 11: Summary; Section - 12: Twenty top tips for
successful internal communicators;