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Can you be a leader that people will follow? The most successful leaders and influencers are not only committed to making the world a better place, but they have the character and integrity to lead others to do the same. People Follow People is a practical guide for embracing your true character and values to create an authentic, long-lasting connection with your audience, colleagues and customers. Best-selling author and international speaker, Sam Cawthorn, reveals the 12 characteristics you need to become an outstanding leader who attracts a loyal following, attains longevity to achieve objectives, and leaves a revered legacy. Discover how to: * become a recognised expert and trusted influencer * re-examine your own values and priorities * implement your clarified values and mission * lead with significance, integrity and success * win the respect of consumers, clients and employees. People Follow People is the must-have book for anyone who wants to become an outstanding leader of influence.