Kevin Murray specializes in strategic communications, reputation management and leadership coaching. He has almost 40 years' experience in communications, including appointments as Director of Communications of British Airways, Director of Corporate Affairs at the UK Atomic Energy Authority, and Chairman of the biggest public relations and communications group in the UK for more than 15 years. He is also author of The Language of Leaders and Communicate to Inspire, both shortlisted for the CMI Management Book of the Year Awards in 2013 and 2014 respectively, and published in multiple languages around the world.
Inhaltsangabe
Section - ONE: Why Purpose is Central to Performance;
Chapter - 01: Effective Leadership - It's All in the Mind;
Chapter - 02: The Purpose Movement - A Growing Global Conversation;
Chapter - 03: Purpose and Employee Engagement: Why Giving Employees a Greater Sense of Purpose is Every Leader's Job;
Chapter - 04: How Purpose Powers Better Results... and the Leadership Behaviours That Do Most to Unlock Discretionary Effort From Employees;
Chapter - 05: The Value of Values - How Culture Contributes to a Sense of Purpose and to Better Results;
Chapter - 06: Measuring the Value of Purpose - Meeting the Needs of Customers and, In So Doing, Creating Long-Term Value For All Stakeholders;
Section - TWO: People With Purpose - How Leaders Use Purpose in Their Own Organizations;
Chapter - 07: From Surviving to Thriving - The Importance of a Long-Term Vision;
Chapter - 08: Authentic Purpose - Start With the Customer to Truly Engage With People Inside and Outside Your Organization;
Chapter - 09: Culture is Your Competitive Edge - How Leaders Align Purpose and Values to Create Winning Teams;
Chapter - 10: A Framework For Success - How Leaders Create Alignment By Putting Purpose, Values, Vision and Goals on a Single Page;
Chapter - 11: Purposeful Conversations - How Leaders Embed Their Vision and Values and Align Their Organizations;
Section - THREE: Leading With Purpose - What You Need to Do;
Chapter - 12: Define Your Own Purpose - You Can't Inspire Your Team If You Are Not Inspired Yourself;
Chapter - 13: The Purpose Framework - How to Create the Tool That Gives Everyone in Your Team a Sense of Purpose
Section - ONE: Why Purpose is Central to Performance;
Chapter - 01: Effective Leadership - It's All in the Mind;
Chapter - 02: The Purpose Movement - A Growing Global Conversation;
Chapter - 03: Purpose and Employee Engagement: Why Giving Employees a Greater Sense of Purpose is Every Leader's Job;
Chapter - 04: How Purpose Powers Better Results... and the Leadership Behaviours That Do Most to Unlock Discretionary Effort From Employees;
Chapter - 05: The Value of Values - How Culture Contributes to a Sense of Purpose and to Better Results;
Chapter - 06: Measuring the Value of Purpose - Meeting the Needs of Customers and, In So Doing, Creating Long-Term Value For All Stakeholders;
Section - TWO: People With Purpose - How Leaders Use Purpose in Their Own Organizations;
Chapter - 07: From Surviving to Thriving - The Importance of a Long-Term Vision;
Chapter - 08: Authentic Purpose - Start With the Customer to Truly Engage With People Inside and Outside Your Organization;
Chapter - 09: Culture is Your Competitive Edge - How Leaders Align Purpose and Values to Create Winning Teams;
Chapter - 10: A Framework For Success - How Leaders Create Alignment By Putting Purpose, Values, Vision and Goals on a Single Page;
Chapter - 11: Purposeful Conversations - How Leaders Embed Their Vision and Values and Align Their Organizations;
Section - THREE: Leading With Purpose - What You Need to Do;
Chapter - 12: Define Your Own Purpose - You Can't Inspire Your Team If You Are Not Inspired Yourself;
Chapter - 13: The Purpose Framework - How to Create the Tool That Gives Everyone in Your Team a Sense of Purpose
Rezensionen
"Another great book by the author of the bestselling The Language of Leaders. This book brings together the 'best of the best' when it comes to research and best practice on purpose, leadership, engagement and performance. It is exactly the right book to read to seize the huge opportunity for productivity improvement across the UK. It is a masterpiece on values, the value of purpose and the importance of inspirational leadership in creating successful enterprise. Kevin offers a reminder of the immense power of audacious goals and the huge attraction of thriving over survival. A book full of great ideas, great examples and practical advice, this is a textbook on how to succeed as a leader in the 21st century and is fun to read." Paul Drechsler, CBE, President of the Confederation of British Industry
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