Dirk vom Lehn is Professor of Organization and Practice in the Public Services Management & Organisation (PSMO) Department and a member of Work, Interaction and Technology, a research group at King's Business School, King's College London. In his research, he primarily explores the practical organization of action and interaction in museums and galleries, on street-markets, in optometric consultations, and in dance workshops. He also has an interest in the history of ethnomethodology and in the further advancement of video-based research methods for the study of the organization of action.
Inhaltsangabe
List of Tables and Figures Foreword Preface 1. Introduction. 2. Marketing and Technology. 3. Marketing, Interaction and Communities. 4. Marketing and Networks. 5. Promoting and Engaging. 6. Image and Reputation. 7. Producing and Co-Producing. 8. Predicting Behaviour. 9. Measuring Impact. 10. Ethical Marketing and Technology. 11. Social Marketing. 12. Marketing, Interaction and Technology. References Index
List of Tables and Figures Foreword Preface 1. Introduction. 2. Marketing and Technology. 3. Marketing, Interaction and Communities. 4. Marketing and Networks. 5. Promoting and Engaging. 6. Image and Reputation. 7. Producing and Co-Producing. 8. Predicting Behaviour. 9. Measuring Impact. 10. Ethical Marketing and Technology. 11. Social Marketing. 12. Marketing, Interaction and Technology. References Index
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