Perception of Online Hotel Reviews from the Demand and Supply Side - Vicario Cañas, Claudia
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The book is a journey that makes the reader discover if online hotel reviews affect customer's and/or hotelier's behaviour. Throughout the pages many different aspects of user-generated contect are discussed, being always illustrated with interesting examples. It will give answer to many of today's questions concerning the hotel industry and how it is affected by the increase of social media. The findings revealed with this research display an interesting starting point for further studies. These are also a great help for hotel businesses from any country, as well as for those who want to become wiser travellers.…mehr

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Produktbeschreibung
The book is a journey that makes the reader discover if online hotel reviews affect customer's and/or hotelier's behaviour. Throughout the pages many different aspects of user-generated contect are discussed, being always illustrated with interesting examples. It will give answer to many of today's questions concerning the hotel industry and how it is affected by the increase of social media. The findings revealed with this research display an interesting starting point for further studies. These are also a great help for hotel businesses from any country, as well as for those who want to become wiser travellers.
Autorenporträt
Her experience in hotelerie inspired her to write about the effect new technologies have in tourism. After earning a master¿s degree in tourism and leisure management in Austria, she worked in an online travel agency. Afterwards, she has stablished herself in Spain with her fiancé, where she currently works for an important business travel agency.