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Studies the case of Formula 1(R) to show how businesses can achieve optimal performance in competitive and dynamic environments.

Produktbeschreibung
Studies the case of Formula 1(R) to show how businesses can achieve optimal performance in competitive and dynamic environments.
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Autorenporträt
Mark Jenkins is Professor of Business Strategy at Cranfield School of Management. He has twenty-eight years' experience as a teacher, researcher and consultant in the areas of competitive strategy and innovation. He has undertaken research on the performance of Formula 1® teams since 1997.