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The concept of the Balanced Scorecard, first introduced by Kaplan and Norton in a Harvard Business Review article in 1992, enables managers and company leaders to implement a successful performance measurement plan which incorporates both financial and operational concerns. It gives managers a fast, comprehensive view of the business, allowing them to focus on critical areas and drive the organization's strategy forward. Today, numerous large consultancies and their large, multinational clients are using the Balanced Scorecard as a method of performance measurement and a performance driver.…mehr

Produktbeschreibung
The concept of the Balanced Scorecard, first introduced by Kaplan and Norton in a Harvard Business Review article in 1992, enables managers and company leaders to implement a successful performance measurement plan which incorporates both financial and operational concerns. It gives managers a fast, comprehensive view of the business, allowing them to focus on critical areas and drive the organization's strategy forward. Today, numerous large consultancies and their large, multinational clients are using the Balanced Scorecard as a method of performance measurement and a performance driver. This guide shows managers how to apply the Balanced Scorecard, enabling them to view several areas of performance simultaneously-a requirement in today's complex organizations.
Jetzt neu als Broschurausgabe! Die heutige komplexe Unternehmensstruktur verlangt von Managern, daß sie die Performance vieler Unternehmensbereiche gleichzeitig bewerten. Mit der von Kaplan und Norton eingeführten Methode der "Balanced Scorecard" wird dies möglich. Während frühere Systeme zur Performance-Messung sich entweder auf finanzielle oder betriebliche Aspekte konzentrierten, erlaubt die "Balanced Scorecard"-Methode beides. Dadurch stellt sie ein schnelles und umfassendes Meßverfahren dar, dasManagern erlaubt, sich auf die kritischen Bereiche zu konzentrieren und die Unternehmensstrategie voranzutreiben. "Performance Drivers" ist der erste praxisorientierte Ansatz zur Implementierung der "Balanced Scorecard"-Methode. Mit globalen Fallstudien von führenden Unternehmen wie Coca-Cola, Electrolux, Skandia und Volvo.
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Autorenporträt
NILS-GÖRAN OLVE is Adjunct Professor at Linköping University. He has worked extensively in management development and co-authored one previous Wiley book, Virtual Organizations and Beyond, 1997. His work concentrates on management control issues, in particular the Balanced Scorecard and the management of IT and immaterial assets. JAN ROY worked as CEO of several Swedish companies, especially in the retail industry. As a consultant, he mainly deals with strategic change processes. Jan Roy and Nils-Göran Olve are both active in ConcoursCepro, a Stockholm-based consultancy where Jan Roy is the CEO. ConcoursCepro is part of The Concours Group (www.concours-group.com), which has a growing number of consultants in the US and Europe specializing in the strategic and operational uses of human assets and information technology. Scorecards is an important tool in many of its projects. MAGNUS WETTER is a management consultant specializing in strategic development and strategic execution. He has an MSc in Business and Administration from Lund University and also studied at McGill University in Montreal.