This work presented the application of the Improved ADSA approach in VANETs. Making use of the WAVE standard and specifications, the method was implemented and tested against ARF and AMC. The work focused on the thorough exploration, analysis and verification of the ADSA approach's strength in terms of throughput, elapsed time, packet loss, model efficiency and data transfer rate while taking into consideration the applicable MAC mechanism as prescribed by the WAVE standard. It was therefore demonstrated that the ADSA approach has considerable benefits that could cater for the DE problem occurring in a VANET communication.A comparative response in terms of robustness shows that ADSA has 40 to 770 % improved throughput, 0 to 75% less transmission duration, 20 to 40% improved transmission rate and an acceptable packet loss compared to ARF and AMC.