An adventurous study of theatrical indeterminacy and material culture, Performing Consumers brilliantly explores the way in which brands insinuate themselves into the lives of their consumers, using case studies from Ralph Lauren to Niketown.
An adventurous study of theatrical indeterminacy and material culture, Performing Consumers brilliantly explores the way in which brands insinuate themselves into the lives of their consumers, using case studies from Ralph Lauren to Niketown.
Maurya Wickstrom is Assistant Professor of Drama at the College of Staten Island, City University of New York. Her work has appeared in leading journals, including Modern Drama and Theatre Journal, and in a new anthology on Disney.
Inhaltsangabe
Introduction 1 On the move at Niketown and Ralph Lauren 2 Robots gods and greed: the theatrum mundi in the Forum Shops at Caesar's Palace 3 The Lion King mimesis and Disney's magical capitalism 4 Making Americans: the American Girl Doll and American Girl Place Epilogue
Introduction 1 On the move at Niketown and Ralph Lauren 2 Robots gods and greed: the theatrum mundi in the Forum Shops at Caesar's Palace 3 The Lion King mimesis and Disney's magical capitalism 4 Making Americans: the American Girl Doll and American Girl Place Epilogue
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