The word "Aesthetics" is derived from "Asthetisch" (German) or "Esthetique" (French). It means "the science which treats the conditions of sensuous perception". The link between health and appearance in the oral cavity is highly relevant. Without a healthy periodontal status, no matter what has been done with the teeth-crowns veneers, whitening the results will not last. Oral esthetic results need a background of health to enhance the image desired.The ultimate goal in modern dentistry is to "achieve white and pink esthetics" in esthetically important zone. White esthetic is the natural restoration of dental hard tissue with suitable materials. Pink esthetics refers to the surrounding soft tissue which includes gingiva and lips that can enhance or diminish the esthetic results. Modern dentistry not only provides us with better material and technology but ensures that today's procedures are performed with minimal discomfort and maximal safety. It is the responsibility of the periodontist to understand optimal esthetics, the indications for treatment, and to be able to effectively communicate with the patient.