Andere Kunden interessierten sich auch für
![Permission Marketing]( "Permission Marketing")
Permission Marketing41,99 €![Permission Marketing]( "Permission Marketing")
Permission Marketing68,00 €![Permission Marketing]( "Permission Marketing")
Permission Marketing23,99 €![Permission Marketing]( "Permission Marketing")
Permission Marketing44,99 €![Total E-mail Marketing]( "Total E-mail Marketing")
Total E-mail Marketing66,99 €![Darf es etwas Werbung sein? Permission Marketing - Werbung mit Erlaubnis]( "Darf es etwas Werbung sein? Permission Marketing - Werbung mit Erlaubnis")
Darf es etwas Werbung sein? Permission Marketing - Werbung mit Erlaubnis18,95 €![Permission based Viral Marketing als wirksames Instrument im E-CRM]( "Permission based Viral Marketing als wirksames Instrument im E-CRM")
Permission based Viral Marketing als wirksames Instrument im E-CRM49,00 €
Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of Cologne (Wirtschaftswissenschaften), language: English, abstract: Inhaltsangabe:Abstract:
The expectations for M-Commerce are very high. The mobile user seeks for facilitation of his daily habits and companies anticipate generating high revenue stream through new mobile applications. After telecommunication companies have paid high prices for the UMTS licenses in Europe M-Commerce has started to be the new hype. In those countries which did not have auctions but beauty contests M-Commerce has been also shifted into the spotlight. Although M-Commerce is still in its infancy, it predicts to have a huge impact on many ways of people s lives. New buzz words like anywhere and anytime have evolved in order to describe the great potential of M-Commerce. Growth opportunities in terms of new arising mobile business models seem promising but only the future will be able to answer the question of success.
Mobile devices offer a broad range of opportunities from entertainment service e.g. music, games or video up to transactions e.g. banking, shopping, auctions. It is still unclear if all the emerging opportunities can be commercialized successfully. Nevertheless, many scenarios of how the world could be like in the future have been made. Below an excerpt of the daily routine of a future mobile user is presented: Nancy D`Amato prepares to leave her office just before five o clock. She uses her mobile phone for a quick check of the local weather forecast, sees that fines conditions are expected for the evening, and decides to leave her umbrella by her desk. Nancy is due to meet her boyfriend Peter at seven o clock, so she has two hours in town to waste. As soon as the clock reaches five, she receives a text message telling her that the bar across the street has a happy hour when drinks are cheaper. Nancy deletes the message almost without reading it. She has given her mobile service provider permission to send her unsolicited local promotional messages after five - otherwise she would have to pay a higher subscription rates - but that does not mean she actually has to read the message, does it?
Five minutes later another message arrives, with a coupon offering a discount at the local branch of her favorite coffee bar. She shows the coffee-shop attendant the numbered message on her phone s screen, and he keys in the number on the till when charging for the coffee.
Now comfortably seated with her cappuccino, Nancy begins to plan her evening. She uses her mobile to check which movies are showing nearby after seven o clock, and soon finds one she likes with seats still available.
[ ] It is better to send the details of the film to Peter as a message. She quickly sends him the cinema web address, which shows the time and location of the cinema - he can always get the review from there if he wants it - together with a few well-chosen words suggesting that it might be a good idea for him to agree to see this one.
[ ] Perhaps a little retail therapy would be more relaxing. Using her mobile again, she checks to see which local shops have sales and special offers available, and soon discovers that a shoe shop is offering a promotional price on a brand she loves. She did not know the shop, but a few clicks on the mobile obtains walking directions from the coffee bar.
[ ] She has just stepped into the shop when Peter replies to her earlier message. He has agreed to her choice of film, so she quickly books the tickets, which are now sent to her mobile for display at the cinema. She then searches for a restaurant nearby for dinner after the film. She knows Peter likes Chinese, and she owes him something for agreeing to her choice, so she finds a local restaurant and books a table for nine o clock.
More than any other mar...
The expectations for M-Commerce are very high. The mobile user seeks for facilitation of his daily habits and companies anticipate generating high revenue stream through new mobile applications. After telecommunication companies have paid high prices for the UMTS licenses in Europe M-Commerce has started to be the new hype. In those countries which did not have auctions but beauty contests M-Commerce has been also shifted into the spotlight. Although M-Commerce is still in its infancy, it predicts to have a huge impact on many ways of people s lives. New buzz words like anywhere and anytime have evolved in order to describe the great potential of M-Commerce. Growth opportunities in terms of new arising mobile business models seem promising but only the future will be able to answer the question of success.
Mobile devices offer a broad range of opportunities from entertainment service e.g. music, games or video up to transactions e.g. banking, shopping, auctions. It is still unclear if all the emerging opportunities can be commercialized successfully. Nevertheless, many scenarios of how the world could be like in the future have been made. Below an excerpt of the daily routine of a future mobile user is presented: Nancy D`Amato prepares to leave her office just before five o clock. She uses her mobile phone for a quick check of the local weather forecast, sees that fines conditions are expected for the evening, and decides to leave her umbrella by her desk. Nancy is due to meet her boyfriend Peter at seven o clock, so she has two hours in town to waste. As soon as the clock reaches five, she receives a text message telling her that the bar across the street has a happy hour when drinks are cheaper. Nancy deletes the message almost without reading it. She has given her mobile service provider permission to send her unsolicited local promotional messages after five - otherwise she would have to pay a higher subscription rates - but that does not mean she actually has to read the message, does it?
Five minutes later another message arrives, with a coupon offering a discount at the local branch of her favorite coffee bar. She shows the coffee-shop attendant the numbered message on her phone s screen, and he keys in the number on the till when charging for the coffee.
Now comfortably seated with her cappuccino, Nancy begins to plan her evening. She uses her mobile to check which movies are showing nearby after seven o clock, and soon finds one she likes with seats still available.
[ ] It is better to send the details of the film to Peter as a message. She quickly sends him the cinema web address, which shows the time and location of the cinema - he can always get the review from there if he wants it - together with a few well-chosen words suggesting that it might be a good idea for him to agree to see this one.
[ ] Perhaps a little retail therapy would be more relaxing. Using her mobile again, she checks to see which local shops have sales and special offers available, and soon discovers that a shoe shop is offering a promotional price on a brand she loves. She did not know the shop, but a few clicks on the mobile obtains walking directions from the coffee bar.
[ ] She has just stepped into the shop when Peter replies to her earlier message. He has agreed to her choice of film, so she quickly books the tickets, which are now sent to her mobile for display at the cinema. She then searches for a restaurant nearby for dinner after the film. She knows Peter likes Chinese, and she owes him something for agreeing to her choice, so she finds a local restaurant and books a table for nine o clock.
More than any other mar...