Luis Enrique David Tenorio, Gloria M. Sanchez G.

Personal Brand Management through Social Networks

Corporate Branding vs Personal Branding

• Broschiertes Buch

Produktbeschreibung

Social networks are currently a great medium for interaction between people, this is used in many cases to create groups of followers to a person, for their ideals or way of being, this leads to the personal brand to play a very important role in marketing, taking into account that many corporate brands take advantage of these followers to publicize their products thanks to the exposure that allows a positioned personal brand, this is how the so-called influencers become a means of exposure of corporate brands. Although it may sound paradoxical, corporate brands use personal brands for their exposure. Identifying how to manage a personal brand takes us back to the literature on branding and corporate brands, generating the need to identify similarities and differences that can have the management of a corporate brand with a personal brand, having as common field the use of social networks.

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Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 60
• Erscheinungstermin: 28. Dezember 2023
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 107g
• ISBN-13: 9786206995500
• ISBN-10: 620699550X
• Artikelnr.: 69713599

Autorenporträt

Master en marketing, Universidad de Manizales ; spécialiste en finance, Politécnico Grancolombiano. Enseignant-chercheur à l'Escuela Nacional del Deporte, Cali. Il a travaillé comme consultant en entreprise et formateur de chefs d'entreprise.