Wioleta Kucharska

Personal Branding in the Knowledge Economy

The Inter-relationship between Corporate and Employee Brands

• Broschiertes Buch

Produktbeschreibung

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 190
• Erscheinungstermin: 27. Mai 2024
• Englisch
• Abmessung: 229mm x 152mm x 10mm
• Gewicht: 284g
• ISBN-13: 9781032013381
• ISBN-10: 1032013389
• Artikelnr.: 70340800

Autorenporträt

Wioleta Kucharska is an Associate Professsor in the Management Department, Faculty of Management and Economics at the Gdäsk University of Technology (Fahrenheit Union of University), Gdäsk, Poland. Along with her scientific passion and achievements and twelve years of experience in branding, this book actively refers to personal branding practice on a solid theoretical basis.

Inhaltsangabe

Part 1. Why do knowledge workers are unique? Part 2. Why do knowledge
workers should care about personal branding? Part 3. Why do corporations
need knowledge workers with strong personal brands? Part 4. Empirical
evidence