Personal buying behavior and marketing decisions - Goektuerk, Hakan
17,95 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
  • Broschiertes Buch

Essay from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Lancaster University, language: English, abstract: "Compact and feature rich, the Sony DCR-PC109 MiniDV Handy cam is the perfect camcorder for people who demand quality and convenience. Featuring a large 2.5" hybrid Swivel Screen LCD display, Super Night Shot Plus infrared recording system, Super Steady Shot image stabilization, and a big 1.0 mega pixel Advanced HAD imaging device, the DCRPC109 provides all the punch of a camera twice its size."(Fortress leaflet´07/2004) This…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Essay from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Lancaster University, language: English, abstract: "Compact and feature rich, the Sony DCR-PC109 MiniDV Handy cam is the perfect camcorder for people who demand quality and convenience. Featuring a large 2.5" hybrid Swivel Screen LCD display, Super Night Shot Plus infrared recording system, Super Steady Shot image stabilization, and a big 1.0 mega pixel Advanced HAD imaging device, the DCRPC109 provides all the punch of a camera twice its size."(Fortress leaflet´07/2004) This statement taken from a 'Fortress store'-leaflet, which was inside the South China Post newspaper, I was glancing through during my internship in Hong Kong last summer. Fortress is a well established, national company chain that specialises in electronic goods services, such as portable cameras, DVD players, Hi-fi systems, etc. all over Hong Kong. The leaflet was advertising the latest Sony hand camcorder, which was the smallest available camera on the market. I decided to talk about this product because first of all I always wanted a unique hand camera that allows doing more than just take a picture and secondly I remember clearly all the various stages I went through before and during the purchase. To begin with, I am going to describe and explain firstly the important buying behaviours I have exhibited or was involved in. Why did I buy the product? Did I do some intensive research prior to the purchase? What attracted me in this particular item? After that I will explain my perceptions of the marketing decisions that the organisation selling to me had made and finally I will conclude in what ways the selling organisation might have marketed to me more effectively and I will justify my suggested improvements.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Personal international experience: 7+ yrs of Financial, Business advisory and analysis - Built financial models with valuations (DCF, relative) and equity reports - Provided M&A Advisory supporting FDD, ODD, CF strategy, ISA practices (strategy, financial analysis, market sizing, synergy analysis, competitive analysis, investment opportunity analysis, target screening, post-deal integration / separation analysis) - Responsible for business growth, team structuring, stakeholder management, people management, service excellence, new product development & cross-selling, planning-budgeting, KM & IP generation, QA, operations, etc. - Extensive experience of setting up new teams to exclusively serve EY's Global Integration-Separation Advisory practice ¿ established & integrated various offshore capabilities (Research, KM, Creative Services, Benchmarking, Proposal Support) - Lead pilot projects and established other teams: DA Spain, DA UK and DA Proposal Support within various industries, among them in the automotive industry Certified Dealer Rollout Manager BMW Group: - One of the TOP 3 Trainers/Coaches in the German and Central South European market - Responsible SME for Turkish importer market for the Future Retail implementation - Training and Coaching of more than 2300 dealer staff members within the BMW Team, lead a team of 6 DRC¿s in Germany, Austria and Turkey Currently we advice on blockchain related products and services and provide long-term assistance and advisory on related technological and operational matters for institutions worldwide. Our spectrum includes low level kernel optimization in hardware near mining operation and data centre build outs. We also actively advice on financial trading frameworks and web services operating on top of the blockchain, whilst creating beautiful and intuitive UI/UX. Our mission statement is simply TO GIVE BACK and that basically means all of our net profits are donated to children who suffer from life threatening illnesses, e.g. cancer, and children who are starving globally. Most importantly we take an active HANDS-ON role in these duties.