Book Description Everyone's Doing It, but Not Everyone Knows How: Dive at the Deep End with the Proper Know-How on Staying Afloat in Today's Market! Starting a business is an invigorating venture more ambitious people are willing to take! But will you be as stoked on it if I told you 90% of start-ups fail within the first year? Setting your company is only the opening chapter of the story! Have you considered the more abstract aspects of running a business? An office space can only get you so far until you have to face challenges like: • Confidence issues: it's natural to experience a lack of faith - both by yourself or from your peers. However, this isn't to be taken lightly as it can drive you to a sudden crash! • Ego and leadership: just because you founded a company doesn't give you the right to be a jerk. Here you'll discover all the tactics of successful communication! • How to set up a Mastermind Alliance: surrounding yourself with the proper people is important, so you better find out how to best select the best right-hands! • On-point thinking: if you have recently left university or your day job, you are probably accustomed to its set margins of thought. The problem is, entrepreneurship wouldn't let you follow a pattern and will require extreme menta flexibility you might lack… And 8 more key teachings into the art of business start-ups that no success story will tell you about. Gilles Kroger's 12-step program offers you critically acclaimed literature at your fingertips but at a fraction of the price. If you are starting your new business and are scouting for the best advice money can buys, consider a handbook of wisdom only hard-won success can teach.