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In the monograph the theoretical and practical aspects of the organization of personal insurance on the example of the Belarusian insurance organization are considered. The state of the domestic market of personal insurance is investigated, the actual problems of development are determined. The directions of improvement with the account of foreign experience and the possibility of its application are offered and the measures for Belarusian insurers are specified. The article is addressed to the teachers of economic disciplines, students, graduate and postgraduate students as well as to the managers and heads of insurance organizations.