Personal style as a personal brand - Kritskaya, Maria
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How to be unique today when building your personal brand and your business? If you are the face of your business, your personal style plays a key role. This book examines the specifics of fashion brand presentation in terms of creating communication strategies. A clothing collection creates the first visual impression of your business or of you as a person, from the type of appearance to your way of thinking and lifestyle. And it's what allows you to tell the most individualized story about yourself.

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Produktbeschreibung
How to be unique today when building your personal brand and your business? If you are the face of your business, your personal style plays a key role. This book examines the specifics of fashion brand presentation in terms of creating communication strategies. A clothing collection creates the first visual impression of your business or of you as a person, from the type of appearance to your way of thinking and lifestyle. And it's what allows you to tell the most individualized story about yourself.
Autorenporträt
Se graduó como diseñadora de moda en la Universidad Estatal de Arquitectura y Artes de los Urales. El área de interés científico está relacionada con el estudio de la especificidad de la manifestación nacional en el diseño de las colecciones de ropa. En su trabajo se estudian las estrategias de comunicación de las marcas de moda rusas y extranjeras.