Paul J. Albanese

Personality Continuum and Consumer Behavior

• Gebundenes Buch

Produktbeschreibung

Why do consumers behave as they do? Why do some make consistent, predictable, and rational choices among competing products while others demonstrate inconsistent, unpredictable, and irrational purchasing patterns? Why do some people and not others become compulsive shoppers? The answers lie in the individual's personality organization. Albanese has formulated an operational approach to the organization of the personality of an individual from psychoanalytic object relations theory combined with an interpersonal theory of the personality. He relates this to the neoclassical theory of the consumer. The results are encapsulated in the Personality Continuum, an integrative framework drawing on the disciplines of economics, sociology, psychology, and anthropology. This multidisciplinary conceptual construct does not exclude any approach to the study of consumer behavior, and will therefore be of interest to scholars and practitioners in all of these fields, as well as in marketing.

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Produktdetails

• Verlag: Praeger
• Seitenzahl: 392
• Erscheinungstermin: 30. November 2002
• Englisch
• Abmessung: 235mm x 157mm x 28mm
• Gewicht: 787g
• ISBN-13: 9781567205589
• ISBN-10: 1567205585
• Artikelnr.: 21662101

Autorenporträt

PAUL J. ALBANESE is Assistant Professor of Marketing at Kent State University. An economist by training, he has spent the past 20 years researching personality and consumer behavior.

Inhaltsangabe

Preface Inside Economic Man Introduction Personality In Behavioral
Economics, Marketing, Trait Theory in Psychology, and Organizational
Behavior Shrinking Economic Man Individual Pursuit of Self Interest and the
Social Basis of Individual Behavior The Historical Misinterpretation of
Adam Smith's Exquisite View of Human Nature Object Relations Theory of
Personality Superego and the Origins of Object Relations Theory The
Crossroads Normal Personality Development The Normal Consumer: Rational
Economic Man, Mutatis Mutandis The Basic Fault: Failure to Achieve the
Integration of Whole Object Relations Comparative Analysis of Personality
Organizations W. R. D. Fairbairn, The Schizoid Personality Organization,
and British Object Relations Theory Otto F. Kernberg, The Borderline
Personality Organization, and American Object Relations Theory Portrait of
the Narcissistic Personality Organizations An Expanded Comparative Analysis
of Personality Organizations Toward a Human Understanding of Consumer
Behavior The Dark Side of Consumer Behavior Expanded Economic Analysis of
Consumer Behavior Relentless Individual Pursuit of Self Interest in America
Epilogue References Index