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This book presents an overview of the components, approaches and techniques which are used to build a mobile phoneapplication that uses short messaging service (SMS) text messages to improve interaction, information distribution and communication of stakeholders in a university setting. The proposed application is built upon a multiple compatible mobile phone menu-based subscription management application that is also customizable. Since SMS has the potential to fill significantconnectivity and service gaps, this application can provide support for them to become more ubiquitous. Event-based approach towards context-aware personalized notification service is adopted, i.e. user will receive relevant immediate SMS to his/her mobile phone based on his/her subscription for preferred notifications. A trigger enables event management system to send out (semi-) automated personalized notification. Notification services that understand the context within which their users operate, i.e. identity,activity and time are derived based on a set of predetermined rules. This will benefit the stakeholders in terms of getting up-to-date notifications.