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Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses.

Produktbeschreibung
Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses.
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Autorenporträt
Dipak Saha is currently Professor of Behavioural Strategy & Marketing with the Department of Management, Institute of Engineering & Management, Kolkata, India. He has over 20 years of corporate and academic experience. He has published several articles in reputed and renowned scholarly journals. Mrinal Kanti Das is currently serving as the Head of the Department of Commerce at Kanchrapara College, West Bengal, India with over 18 years of academic experience. Previously, a Marketing faculty at JIS College of Engineering, he supervised a PhD scholar, authored five books, and published articles in Scopus/WoS, and ABDC/UGC-CARE listed journals. Sunil Sahadev is currently a Professor of Marketing and Responsible Enterprise at Sheffield Hallam University, United Kingdom. He has also authored a widely used textbook, Sales and Distribution Management. His areas of research interest include managing boundary-spanning elements, digital marketing, and sustainability. Rabin Mazumder is a professor of Economics and Head of the Department of Business Administration, Institute of Engineering & Management, Kolkata, India. He has a PhD in business management from the University of Calcutta. He has around 19 years of academic experience. His areas of interest are development economics, consumer behaviour and brand management. Soumya Mukherjee is Associate Professor in Business Administration at Techno India (Hooghly Campus), Chinsurah, West Bengal, India. He is an accomplished educator and has more than 15 years of experience in academics. He has authored three books and has published several research articles in peer-reviewed, Scopus-indexed, ABDC listed journals.