Perspectives on Framing

Herausgeber: Keren, Gideon

• Gebundenes Buch

Produktbeschreibung

Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different waysa "in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplinesa "psychology, linguistics, marketing, political science, and medical decision makinga "come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 344
• Erscheinungstermin: 25. Oktober 2010
• Englisch
• Abmessung: 236mm x 160mm x 30mm
• Gewicht: 839g
• ISBN-13: 9781848729032
• ISBN-10: 1848729030
• Artikelnr.: 30171203

Autorenporträt

Gideon Keren

Inhaltsangabe

G. Keren
On the Definition and Possible Underpinnings of Framing Effects: A Brief Review and a Critical Evaluation. S. Sher
C.R.M. McKenzie
Levels of Information: A Framing Hierarchy. D. Soman
H.K. Ahn
Mental Accounting and Individual Welfare. C. Janiszewski
Too Many Views to Capture: Reference Set Effects in Human Judgment. L.M. Moxey
Mechanisms Underlying Linguistic Framing Effects. D.J. Hilton
Linguistic Polarity
Outcome Framing
and the Structure of Decision-Making: A Pragmatic Approach. Y. Schul
Alive or Not Dead: Implications for Framing From Research on Negations. M. Wänke
L. Reutner
Direction-of-Comparison Effects: How and Why Comparing Apples with Oranges is Different from Comparing Oranges With Apples. K.H. Teigen
When Frames Meet Realities: On the Perceived Correctness of Inaccurate Estimates. E.R. Igou
The When and Why of Risky Choice Framing Effects: A Constructive Processing Perspective. S. Moran
I. Ritov
Valence Framings in Negotiations. A.J. Rothman
J.A. Updegraff
Specifying When and How Gain- and Loss-framed Messages Motivate Healthy Behavior: An Integrated Approach. J.N. Druckman
What's It All About? Framing in Political Science. W.B. de Bruin
Framing Effects in Surveys: How Respondents Make Sense of the Questions We Ask.