Perspectives on Multimodality - Ventola, Eija / Charles, Cassily / Kaltenbacher, Martin (eds.)
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Main description:
This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.
Table of contents:
- Introduction
- Part I 2;…mehr

Produktbeschreibung
Main description:
This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.

Table of contents:
- Introduction
- Part I 2; Multimodal Issues
- In between Modes
- Modelling Multiple Semiotic Systems
- Problematising 6;Semiotic Resource'
- Multimodality and Empiricism
- Part II 2; Analyses and Applications
- On the Effectiveness of Mathematics
- Multimodality in Language Teaching CD-ROMs
- The Multiple Modes of Dirty Dancing
- Multimodal Text Analysis and Subtitling
- Multimodality in the Translation of Humour in Comics
- Multimodality in Operation
- Drawing on Theories of Inter-semiotic Layering to Analyse Multimodality in Medical Self-Counselling Texts and Hypertexts
- On the Multimodality of Interpreting in Medical Briefings for Informed Consent
- Index