F Leslie Smith, David H Ostroff, John W Wright

Perspectives on Radio and Television

Telecommunication in the United States

• Gebundenes Buch

Produktbeschreibung

This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher. Written for adaptation to individual teaching situations, the book is divided by subject matter into logical chapter divisions that can be assigned in the order appropriate for specific course students. Each chapter stands by itself, but the book is also an integrated whole. It is easy to understand at first reading, by beginning radio-television majors or nonmajor elective students alike. To give readers a complete picture of the field, subjects such as ethics, careers, and rivals to U.S. commercial radio and television are included.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• 4th edition
• Seitenzahl: 756
• Erscheinungstermin: 1. August 1998
• Englisch
• Abmessung: 256mm x 182mm x 44mm
• Gewicht: 1524g
• ISBN-13: 9780805820928
• ISBN-10: 0805820922
• Artikelnr.: 21571979

Autorenporträt

Smith, F. Leslie; Ostroff, David H.; Wright, John W.

Inhaltsangabe

Contents: Preface. Preview. Part I: Historical Perspective. Radio
Broadcasting: From 1842. Television Broadcasting: From 1884. Cable
Television: From 1949. Other Electronic Mass Media Technologies: From 1948.
Part II: Creative and Informational Perspectives. Production, Programs, and
Performance in Electronic Mass Media. Programming by Electronic Mass Media.
Electronic Mass Media News. Commercials and Other Persuasive Announcements.
Part III: Physical Perspective. Radio Energy. Radio Channels. Television
Channels. Part IV: Legal and Ethical Perspective. Electronic Mass
Communication Law. Regulation of Electronic Mass Media. Electronic Mass
Media and the First Amendment. Ethics and Self-Regulation in Electronic
Mass Media. Part V: Economic Perspective. Sales and Advertising. Audience
Research and Ratings. Local Outlets. Electronic Mass Media Networks.
Careers in Electronic Mass Media. Part VI: Comparative Perspective.
Noncommercial Radio and Television. Foreign National and International
Radio and Television. Corporate Video. Part VII: Sociopsychological
Perspective. Factors in Degree of Impact. Impact. Research and Theory.