This volume explores the application of persuasion theory and research to HIV/AIDS prevention, focusing on changing attitudes and behaviors. It is intended for students and scholars applying theory to health or AIDS prevention.
This volume explores the application of persuasion theory and research to HIV/AIDS prevention, focusing on changing attitudes and behaviors. It is intended for students and scholars applying theory to health or AIDS prevention.
Contents: Preface. Introduction. Cognitive Foundations of AIDS Prevention Behavior. Social Psychological and Communication Perspectives on Unsafe Sex. Culture, Poverty, and AIDS. Applying Persuasion Theories to AIDS Prevention. AIDS Prevention Campaigns. AIDS Stigma and Persuasion.
Contents: Preface. Introduction. Cognitive Foundations of AIDS Prevention Behavior. Social Psychological and Communication Perspectives on Unsafe Sex. Culture, Poverty, and AIDS. Applying Persuasion Theories to AIDS Prevention. AIDS Prevention Campaigns. AIDS Stigma and Persuasion.
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