Robert Cockcroft, Susan Cockcroft, Craig Hamilton

Persuading People

An Introduction to Rhetoric

• Broschiertes Buch

Produktbeschreibung

This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - extended and updated examples of rhetoric in action - clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.

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Produktdetails

• Verlag: Macmillan Education / Red Globe Press
• Seitenzahl: 344
• Erscheinungstermin: 31. März 2014
• Englisch
• Abmessung: 216mm x 140mm x 19mm
• Gewicht: 434g
• ISBN-13: 9781137003676
• ISBN-10: 1137003677
• Artikelnr.: 40493431

Autorenporträt

ROBERT COCKCROFT is a retired Lecturer in Rhetoric, Department of English Studies, University of Nottingham SUSAN COCKCROFT is a Tutor in English Language CRAIG HAMILTON is Associate Professor in English Cognitive Linguistics LAURA HIDALGO DOWNING is a Lecturer, with extensive publication in pragmatics and related fields

Inhaltsangabe

Preface Introduction 1. Old and New Foundations 2. Personality and Stance
3. Emotional Engagement 4. Reason: The Resources of Argument 5. Reason:
Choice and Judgement 6. The Persuasive Process 7.Persuasive Style
TheRepertoire 8. Practising Persuasion Conclusion Appendix A: More on the
Models Appendix B: Further Rhetorical Devices Appendix C: A Finding List
for Rhetorical Devices References Index.