Elizabeth Kuhnke

Persuasion and Influence for Dummies

• Broschiertes Buch

Produktbeschreibung

Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes.

Elizabeth Kuhnke, author of the bestselling Body Language For Dummies, guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence.

Topics covered will include:
The key elements in becoming more persuasive - body language, listening skills, using persuasive words and actions
Finding a common ground and establishing a connection with your audience
Capturing their attention and keeping them interested
Putting yourself across convincingly
Getting things done through others
Identifying the type of person you're dealing with - and responding in an appropriate manner

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 400
• Erscheinungstermin: 12. Dezember 2011
• Englisch
• Abmessung: 233mm x 186mm x 25mm
• Gewicht: 724g
• ISBN-13: 9780470747377
• ISBN-10: 0470747374
• Artikelnr.: 33317028

Autorenporträt

Elizabeth Kuhnke is an Executive Coach and founder of Kuhnke Communication. She is also the author of the popular Body Language For Dummies.

Inhaltsangabe

Introduction 1 Part I: Preparing to Persuade and Influence 7 Chapter 1:
Laying the Groundwork for Persuasion and Influence 9 Chapter 2: Finding
Common Ground with Your Audience 27 Chapter 3: Establishing an Emotional
Connection 57 Chapter 4: Putting Together a Compelling Case 73 Chapter 5:
Establishing Your Credibility 93 Chapter 6: Exhibiting and Exercising Your
Expertise 117 Part II: Developing Your Persuasive and Influencing Skills
135 Chapter 7: Listening Actively 137 Chapter 8: Gaining and Maintaining
Your Audience's Interest 155 Chapter 9: Gearing Your Approach to Different
Decision-Making Styles 177 Part III: Picking the Right Approach 205 Chapter
10: Getting Things Done with the Help of Others 207 Chapter 11: Leading by
Example: Quietly Creating Big Change 229 Chapter 12: Appealing to Other
People's Drives, Needs and Desires 245 Part IV: Putting Persuasion and
Influencing Skills into Practice 271 Chapter 13: Getting Physical: Putting
Body Language to Work 273 Chapter 14: Perfecting Your Persuasive Voice 293
Part V: The Part of Tens 321 Chapter 15: Ten Sure-Fire Ways to Influence
Anyone 323 Chapter 16: Ten Ways to Persuade Electronically: Emails and
Beyond 329 Chapter 17: Ten Ways to Persuade over the Phone 339 Chapter 18:
Ten Essential Instruments for Your Persuasion Toolkit 347 Index 357