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While strong Armed Forces remain the bedrock in safeguarding national interests new kinds of power projection are now required; Persuasion And Power In The Modern World (HL 150) looks at how the UK can make the use of force ('hard power') more effective, and in some instances to replace it with the deployment of what has been labeled 'soft power'. Soft power involves getting what a country wants by influencing other countries to want the same thing through attraction, persuasion and co-option. The information and digital revolution has transformed international relations and foreign policy, meaning that the UK must win over new and wider audiences to its point of view. The UK must change the way it interacts with other nations and communities, and is well-equipped to do so. New soft power methods of exercising international influence must now be combined with older approaches, in order to secure and promote the UK's interests and purposes. To ensure that t
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