In our opinion, conviction and persuasion intend to be at least programmatically and externally convictive and convincing. The positive journalist and positive journalism decisively rely on convincing, on transferring an internal conviction, on inducing a conviction. In return, the negative journalist and journalism decisively rely on persuading, on inducing an external conviction, which is known to be illegitimate and one interestedly promotes it. Journalism that denies is not negative journalism, but a journalism that denies itself, thus becoming the tool of certain interests foreign to journalistic ethics of conviction (belief).