This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. It is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication.
This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. It is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication.
Shawn T. Wahl is Professor of Communication and Dean of the Reynolds College of Arts and Letters at Missouri State University (MSU). In addition, Shawn has worked across the nation as a corporate trainer, communication consultant, and leadership coach in a variety of industries. Eric Morris is Associate Professor of Communication at Missouri State University (MSU) and the Director of Forensics for MSU's Holt V. Spicer Debate Forum. Eric is the Executive Secretary for the American Forensic Association (AFA), and previously he served as President for the Cross Examination Debate Association (CEDA) and as the Chair for the 3rd District of the National Debate Tournament (NDT). He was the 2008 NDT Coach of the Year.
Inhaltsangabe
1. Persuasion in your Life 2. Ethical Dimensions of Persuasion 3. Theories of Persuasion 4. Argumentation 5. Visual Persuasion 6. Persuasion and New Media 7. Persuasive Public Campaigns 8. Persuasion and Personal Relationships 9. Persuasive Dimensions of Nonverbal Communications 10. Persuasive Dimensions of Health Communication 11. Persuasion in Business and Professional contexts 12. Persuasive Presentations 13. Persuasive Humor 14. Appraisal of Persuasive Messages
1. Persuasion in your Life 2. Ethical Dimensions of Persuasion 3. Theories of Persuasion 4. Argumentation 5. Visual Persuasion 6. Persuasion and New Media 7. Persuasive Public Campaigns 8. Persuasion and Personal Relationships 9. Persuasive Dimensions of Nonverbal Communications 10. Persuasive Dimensions of Health Communication 11. Persuasion in Business and Professional contexts 12. Persuasive Presentations 13. Persuasive Humor 14. Appraisal of Persuasive Messages
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309