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PERSUASION THE DARK SIDE9 SCIENTIFIC LAWS OF PERSUASIONIf you learn each of them you will be able to manipulate and make whoever you want fall in love Persuasion is a fundamental process in human communication, which involves influencing the beliefs, attitudes, opinions, or behaviors of others. It is a skill that we use in different aspects of our lives, be it in personal interactions, in the professional sphere or in the public sphere.Persuasion seeks to convince others to adopt a certain idea, take a specific action or change their point of view. It is based on understanding the needs, desires and motivations of people to present arguments and persuasive messages that are relevant and convincing to them.There are different persuasion approaches and techniques, which may vary depending on the context and the objectives pursued. Some of the key elements in the persuasion process include the use of logic, emotion, credibility, authority, and social influence.