Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers research on persuasive effects and theories. Filled with…mehr
Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric.
William Rogers is adjunct assistant professor in the Department of Media Studies at Queens College, CUNY, and in the Department of Speech Communication and Theatre Arts at Queensborough Community College, CUNY.
Inhaltsangabe
Part I: Messages and Influence Chapter 1 Introduction Chapter 2 Language and Communication Chapter 3 Persuasive Messages Chapter 4 Propaganda Chapter 5 Argumentation Chapter 6 Ethics and Deception Part II: Receivers and Research Chapter 7 Understanding Audiences and Cultures Chapter 8 Needs, Emotions, Motivations, and Vulnerabilities Chapter 9 Empirical Theories of Persuasion Chapter 10 Empirical Persuasion Research Part III: Contexts and Skills Chapter 11 Verbal and Visual Rhetorical Theories Chapter 12 Persuasion and Politics Chapter 13 Campaigns, Counterpublics, Movements, and Cults Chapter 14 The Media Influence: Advertising, News, Entertainment Chapter 15 Skills for Senders Chapter 16 Skills for Receivers Selected Bibliography Index
Part I: Messages and Influence Chapter 1 Introduction Chapter 2 Language and Communication Chapter 3 Persuasive Messages Chapter 4 Propaganda Chapter 5 Argumentation Chapter 6 Ethics and Deception Part II: Receivers and Research Chapter 7 Understanding Audiences and Cultures Chapter 8 Needs, Emotions, Motivations, and Vulnerabilities Chapter 9 Empirical Theories of Persuasion Chapter 10 Empirical Persuasion Research Part III: Contexts and Skills Chapter 11 Verbal and Visual Rhetorical Theories Chapter 12 Persuasion and Politics Chapter 13 Campaigns, Counterpublics, Movements, and Cults Chapter 14 The Media Influence: Advertising, News, Entertainment Chapter 15 Skills for Senders Chapter 16 Skills for Receivers Selected Bibliography Index
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