William Rogers

Persuasion

Messages, Receivers, and Contexts

• Broschiertes Buch

Produktbeschreibung

Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric.

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Produktdetails

• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 432
• Erscheinungstermin: 12. Oktober 2006
• Englisch
• Abmessung: 235mm x 191mm x 23mm
• Gewicht: 802g
• ISBN-13: 9780742536746
• ISBN-10: 0742536742
• Artikelnr.: 21652489

Autorenporträt

William Rogers is adjunct assistant professor in the Department of Media Studies at Queens College, CUNY, and in the Department of Speech Communication and Theatre Arts at Queensborough Community College, CUNY.

Inhaltsangabe

Part I: Messages and Influence Chapter 1 Introduction Chapter 2 Language
and Communication Chapter 3 Persuasive Messages Chapter 4 Propaganda
Chapter 5 Argumentation Chapter 6 Ethics and Deception Part II: Receivers
and Research Chapter 7 Understanding Audiences and Cultures Chapter 8
Needs, Emotions, Motivations, and Vulnerabilities Chapter 9 Empirical
Theories of Persuasion Chapter 10 Empirical Persuasion Research Part III:
Contexts and Skills Chapter 11 Verbal and Visual Rhetorical Theories
Chapter 12 Persuasion and Politics Chapter 13 Campaigns, Counterpublics,
Movements, and Cults Chapter 14 The Media Influence: Advertising, News,
Entertainment Chapter 15 Skills for Senders Chapter 16 Skills for Receivers
Selected Bibliography Index

Rezensionen

Rogers's text is quite comprehensive; it is well organized and well focused, reflecting the time and energy spent on compiling the various sources. The text takes students through a step-by-step process that they will find helpful. -- Joe Wilferth, University of Tennessee at Chattanooga This text has a number of strengths that will make it attractive and useful to instructors. The book's wide variety of well-chosen examples will resonate with many readers, and by combining traditional theories and perspectives with up-to-date research, it provides a very progressive outlook. Rogers's conversational tone is also extremely accessible. -- James J. Kimble, Seton Hall University; author, Mobilizing the Home Front: War Bonds and Domestic Propaganda