Persuasion - Gass, Robert H (California State University, Fullerton, USA); Seiter, John S (Utah State University, USA)
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The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.

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The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.