Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.
Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.
Contents: L.M. Scott R. Batra Introduction. Part I:Persuasive Imagery: What Do We Really Know?K. Malkewitz P. Wright M. Friestad Persuasion by Design: The State of Expertise on Visual Influence Tactics. K. Kenney L.M. Scott A Review of the Visual Rhetoric Literature. Part II:Image and Response.J.E. Raymond When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images. P. Winkielman N. Schwarz R. Reber T.A. Fazendeiro Cognitive and Affective Consequences of Visual Fluency: When Seeing Is Easy on the Mind. C.L. Nordhielm A Levels-of-Processing Model of Advertising Repetition Effects. R.W. Pimentel S.E. Heckler Changes in Logo Designs: Chasing the Elusive Butterfly Curve. C. Goossens Visual Persuasion: Mental Imagery Processing and Emotional Experiences. Part III:Image and Word.N.T. Tavassoli Scripted Thought. D. Luna L.A. Peracchio Visual and Linguistic Processing of Ads by Bilingual Consumers. G. Mani D.J. MacInnis The Role of Imagery Instructions in Facilitating Persuasion in a Consumer Context. Part IV: Image and Ad.E.F. McQuarrie D.G. Mick The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising. M.S. Mulvey C. Medina Invoking the Rhetorical Power of Character to Create Identifications. J. Lambiase T. Reichert Promises Promises: Exploring Erotic Rhetoric in Sexually Oriented Advertising. A.A. Wiggin C.M. Miller "Uncle Sam Wants You!": Exploring Verbal-Visual Juxtapositions in Television Advertising. B.J. Phillips Understanding Visual Metaphor in Advertising. Part V:Image and Object.L.L. Garber Jr. E.M. Hyatt Color as a Tool for Visual Persuasion. R. Bernstein H. Moskowitz The Marriage of Graphic Design and Research--Experimentally Designed Packages Offer New Vistas and Opportunities. J.E. Schroeder Building Brands: Architectural Expression in the Electronic Age. N.T. Wood M.R. Solomon B.G. Englis "No One Looks That Good in Real Life!": Projections of the Real Versus Ideal Self in the Online Visual Space. D. Horváth Persuasive Form: Mobile Telephones in Hungary.
Contents: L.M. Scott R. Batra Introduction. Part I:Persuasive Imagery: What Do We Really Know?K. Malkewitz P. Wright M. Friestad Persuasion by Design: The State of Expertise on Visual Influence Tactics. K. Kenney L.M. Scott A Review of the Visual Rhetoric Literature. Part II:Image and Response.J.E. Raymond When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images. P. Winkielman N. Schwarz R. Reber T.A. Fazendeiro Cognitive and Affective Consequences of Visual Fluency: When Seeing Is Easy on the Mind. C.L. Nordhielm A Levels-of-Processing Model of Advertising Repetition Effects. R.W. Pimentel S.E. Heckler Changes in Logo Designs: Chasing the Elusive Butterfly Curve. C. Goossens Visual Persuasion: Mental Imagery Processing and Emotional Experiences. Part III:Image and Word.N.T. Tavassoli Scripted Thought. D. Luna L.A. Peracchio Visual and Linguistic Processing of Ads by Bilingual Consumers. G. Mani D.J. MacInnis The Role of Imagery Instructions in Facilitating Persuasion in a Consumer Context. Part IV: Image and Ad.E.F. McQuarrie D.G. Mick The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising. M.S. Mulvey C. Medina Invoking the Rhetorical Power of Character to Create Identifications. J. Lambiase T. Reichert Promises Promises: Exploring Erotic Rhetoric in Sexually Oriented Advertising. A.A. Wiggin C.M. Miller "Uncle Sam Wants You!": Exploring Verbal-Visual Juxtapositions in Television Advertising. B.J. Phillips Understanding Visual Metaphor in Advertising. Part V:Image and Object.L.L. Garber Jr. E.M. Hyatt Color as a Tool for Visual Persuasion. R. Bernstein H. Moskowitz The Marriage of Graphic Design and Research--Experimentally Designed Packages Offer New Vistas and Opportunities. J.E. Schroeder Building Brands: Architectural Expression in the Electronic Age. N.T. Wood M.R. Solomon B.G. Englis "No One Looks That Good in Real Life!": Projections of the Real Versus Ideal Self in the Online Visual Space. D. Horváth Persuasive Form: Mobile Telephones in Hungary.
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