Persuasive Writing - Frederick, Peter
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Struggling to draft a job application that stands out from the rest?
Need to inject some energy into your business pitch but not sure how?
Can't quite figure out what your reader really wants to hear?
Whatever the situation, if you want great results from your writing, you need to get persuasive.
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.
Discover how to:
Transform any document into something truly…mehr

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Produktbeschreibung
Struggling to draft a job application that stands out from the rest?

Need to inject some energy into your business pitch but not sure how?

Can't quite figure out what your reader really wants to hear?

Whatever the situation, if you want great results from your writing, you need to get persuasive.

Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.

Discover how to:

Transform any document into something truly compelling and persuasive

Understand what your reader really wants to hear and use this to get what you want

Combine logic and emotion to convince even the most sceptical reader

Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

"Peter Frederick is a black belt in persuasive writing."

Andy Hasoon, Entrepreneur and CEO of Milamber

Product Description
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.

Discover how to:

Transform any document into something truly compelling and persuasive

Understand what your reader really wants to hear and use this to get what you want

Combine logic and emotion to convince even the most sceptical reader

Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

Backcover
Struggling to draft a job application that stands out from the rest?

Need to inject some energy into your business pitch but not sure how?

Can't quite figure out what your reader really wants to hear?

Whatever the situation, if you want great results from your writing, you need to get persuasive.

Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.

Discover how to:

Transform any document into something truly compelling and persuasive

Understand what your reader really wants to hear and use this to get what you want

Combine logic and emotion to convince even the most sceptical reader

Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

Peter Frederick is a black belt in persuasive writing.

Andy Hasoon, Entrepreneur and CEO of Milamber

Contents

Introduction

Section 1: What is Persuasive Writing?

Why are you writing?

Who is your audience?

Reader Response = Result

Section 2: Tools for Persuasive Writing

Ethos, Logos, Pathos

Using emotive language

You, We, I – getting personal

Storytelling

Persuasive writing example

Section 3: Persuasion – Beyond Logic

The science of decision-making

Primacy – why coming first matters

Availability

Consistency and why we hate changing our minds

Justification and evidence

Simplicity

Loss and reward – a bird in the hand…

Outside influences – following the herd

Repetition, Repetition, Repetition

Anchoring – decision-making all at sea

The Halo Effect

Recency – the here and now

The reader is always right

Commercial Break: Advertisement Slogans

Section 4: Conciseness Equals Clarity

Ason and the Jargonauts

Sentence length

The writer’s diet – cutting padding

Culling lazy words

Examples, similes and analogies

A 7-step concise writing process

Section 5: Verbs Equal Vigour

Grammar refresher

Verbs just wanna have fun

Verbs in disguise – noun suffixes

Section 6: Mistakes

Commonly confused words

Using the wrong word

Scattershot punctuation and no punctuation

Poor spelling

‘Mistakes’ that aren’t mistakes

Section 7: Planning and Structuring

Plan, Draft, Edit

Document structures

Section 8: Layout, Fonts and Formatting

Font choice

Layout

Headings

Bullets

Tables and diagrams

Section 9: Tips for Common Documents

More effective emails

Writing for the web

Persuasive CVs

Executive summaries and abstracts

Grant funding

Feedback, fear and a favour

Section 10: Persuasion – the Dark Arts

Assume causality

It’s common sense, stupid

It’s common knowledge

Abuse statistics

Widen or narrow definitions

Flattery will get you everywhere

And a few more…

The End

Appendix 1: Summary of rules

Appendix 2: Supersized words and their alternatives

Appendix 3: Recommended reading

Appendix 4: Persuasive writing flowchart

Appendix 5: Persuasive writing checklist

Appendix 6: Exploiting and countering human decision-making

Appendix 7: the 7 step concise writing process – worked example
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.

Discover how to:

Transform any document into something truly compelling and persuasive

Understand what your reader really wants to hear and use this to get what you want

Combine logic and emotion to convince even the most sceptical reader

Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
Autorenporträt
Pete Frederick has spent the past 10 years as a professional persuasive writer. He is currently the senior bid writing expert for Pera Innovation, a leading research and development consultancy. He provides training, guidelines and internal evaluation to around 50 writers both within Pera and across other research organisations in Europe. Over the past 3 years, he has written and evaluated successful research bids worth 67m. His guidelines and training courses have contributed to writers securing projects worth over 200m over the same period.