Pet Business Marketing Almanac 2020 - Darr, Laurren; Zucker, Ellen
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Pet Business Marketing Almanac 2020 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its seventh edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been included again. One of the most…mehr

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Produktbeschreibung
Pet Business Marketing Almanac 2020 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its seventh edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been included again. One of the most exciting sections is the listing of pet-related Blogs! Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine - Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset. This compilation of pet industry information is an indispensable tool that wouldn't be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2020 Astrological Overview, Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals! WOW: Food Holidays COOL: Health/Medical Holidays NEAT: Blogs BONUS: Astrological Guide To Your Animals
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Autorenporträt
Laurren Darr has been a plumb-pug-crazy, animal-loving, pet fashionologist and creative since childhood. She immerses herself in creating through writing and art. She's found that including creative habits in life is beneficial to health while feeding the soul. Darr is on a mission to unleash the human animal bond connection through creative processes highlighting pets and empowering pet fashion professionals. She has over twenty years of marketing experience and has been an entrepreneur since 2004, creating the publishing imprint Left Paw Press in 2008. She has consulted with companies of all sizes specializing in trade show marketing. Laurren has won over 40 marketing awards and is a #1 best-selling author. Her book, Lipstick On A Pug, won the Maxwell Medallion from the Dog Writers Association of America in 2015 for Children's Book of the Year. In August 2013, Laurren combined her marketing experience and lifelong love of pet fashionology to launch International Association of Pet Fashion Professionals, an organization created to provide tools to the pet fashion industry. She's been named a "Paw-er Woman" by the Fidose of Reality blog and was a 2015 & 16 finalist for¿Pet Industry Woman of the Year by Women In The¿Pet Industry. Laurren also completed her¿pet fashion certification from FIT. Laurren's busy home is filled with her geneticist husband, her son, Zachary Tinkle, who is a rising stock car racing star, and her fabulously fashionable fawn pug, Bella.