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Written based on many years of observations of the pet fashion industry, is this uniquely stylish business trend book from International Association of Pet Fashion Professionals founder, Laurren Darr. It's broken into four enlightening sections that provide valuable insights to those seeking an understanding of pet fashion industry developments. These sections include Pet Trends, Lifestyle Trends, Market Trends, and Micro Trends. Pet Trends is broken into reflections on types of pets that fashions are leaning toward while Lifestyle Trends covers human behaviors affecting the pet fashion…mehr

Produktbeschreibung
Written based on many years of observations of the pet fashion industry, is this uniquely stylish business trend book from International Association of Pet Fashion Professionals founder, Laurren Darr. It's broken into four enlightening sections that provide valuable insights to those seeking an understanding of pet fashion industry developments. These sections include Pet Trends, Lifestyle Trends, Market Trends, and Micro Trends. Pet Trends is broken into reflections on types of pets that fashions are leaning toward while Lifestyle Trends covers human behaviors affecting the pet fashion industry. Market Trends is an important section that outlines specific tendencies to note within the pet fashion market. Micro Trends summarizes smaller yet significant annotations that affect the pet fashion industry. Readers will find that this book is a lot of information in a concise, informative, and creative package. Each chapter is artfully named to be remarkable. Titles include Purr-fect Fashion, Chicks Dig It, Furbulous Fashion Meets Function, Tail Wagging Markets, Eco-Fido, Paw-er Shopping, and Cosmopawlitan Pets. In addition to being a shrewd book on the pet fashion industry, this hard cover book features a matte cover, grayscale photography, fashion illustrations and graphics that make it a table book that could easily become a treasured conversation piece. Careful attention to detail has been paid to coordinate the colors and patterns of each section throughout the book to also match those on the cover. Some of the features that you'll find are: • Black and white photos of some of the most fashionable cities in the world with interesting factoids about each • Fabulous fashion illustrations demonstrating the topic that is discussed in each chapter. • Statistics and facts on pets, business, and the pet industry highlighted throughout.
Autorenporträt
Laurren Darr has been a plumb-pug-crazy, animal-loving, pet fashionologist and creative since childhood. She immerses herself in creating through writing and art. She's found that including creative habits in life is beneficial to health while feeding the soul. Darr is on a mission to unleash the human animal bond connection through creative processes highlighting pets and empowering pet fashion professionals. She has over twenty years of marketing experience and has been an entrepreneur since 2004, creating the publishing imprint Left Paw Press in 2008. She has consulted with companies of all sizes specializing in trade show marketing. Laurren has won over 40 marketing awards and is a #1 best-selling author. Her book, Lipstick On A Pug, won the Maxwell Medallion from the Dog Writers Association of America in 2015 for Children's Book of the Year. In August 2013, Laurren combined her marketing experience and lifelong love of pet fashionology to launch International Association of Pet Fashion Professionals, an organization created to provide tools to the pet fashion industry. She's been named a "Paw-er Woman" by the Fidose of Reality blog and was a 2015 & 16 finalist for¿Pet Industry Woman of the Year by Women In The¿Pet Industry. Laurren also completed her¿pet fashion certification from FIT. Laurren's busy home is filled with her geneticist husband, her son, Zachary Tinkle, who is a rising stock car racing star, and her fabulously fashionable fawn pug, Bella.