Gebundenes Buch

Pharma Marketing and Pharmacoeconomics

Opportunities, Challenges, and the Way Forward

Herausgeber: Malviya, Rishabha; Verma, Swati; Srivastava, Pramod Kumar
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Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians.